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4 April 2017

Kinderdijk well underway to new future

World Heritage Kinderdijk Foundation (Stichting Werelderfgoed Kinderdijk; SWEK) is working hard to further improve its position, consolidating towards an even stronger  Kinderdijk World Heritage. In this move, tourism is a prime means to preserve our heritage, and to safeguard it for the future. In revamping the World heritage, we have kept the qualities of our history firmly in mind.

Vos and son tour boat now sails in Kinderdijk colours

In view of these exciting developments, SWEK is thrilled by the takeover of the Vos & Zn. tour boat. This will allow revenues generated by this service to be spent on maintenance and upkeep of the World Heritage. We are overjoyed to know that Johan Vos, skipper of this vessel, will keep on working in the windmill area, continuing his invaluable service as a SWEK volunteer alongside our other skippers. His father’s boat will keep traversing these waters, flying a new flag and bearing a new name, changing from “VI” to “Vos”. In this way, the Vos family will remain as closely connected to the Kinderdijk windmills as ever.

Rembrandt wondered what took him so long!

Rembrandt wondered what took him so long!

Website launched

Another giant leap was made when we proudly launched our brand new website www.kinderdijk.nl (English version at www.kinderdijk.com.) Although our website is directed in part at ticket sales, guidance and regulation of visits is our chief aim. All visitors purchasing tickets are contributing to keeping our World Heritage in prime condition. One of the major benefits of the new site’s design is our ability to see when visitors plan to arrive, enabling us to advise them on avoiding crowded moments.

Any ticket sold gives us the advantage of communication on when best to come

Visitor Management

Both of these steps are part of a comprehensive sequence of further improvements on the horizon, as described in our SWEK area outlook report. Over the years ahead, SWEK aims to further boost its Visitor Management, for a more even distribution of visitor flows; both with respect to on-site locations and in terms of annual coverage. This will improve local quality of life as well as safety and accessibility aspects. An important spearhead of SWEK is a reduction of the number of non-paying visitors. Currently, half of all visitors enter the windmill area carrying an admission ticket, whereas this used to be only 25% five years ago. Tourism revenues are important to SWEK, as our foundation intends to decrease its dependence on government funding.

The author

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